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City Dental Centre

Client Profile

City Dental Centre is a dental centre located in Surrey, British Columbia providing a full range of general, cosmetic and children’s dentistry services in a relaxed and comfortable environment. City Dental also offers sedation dentistry to put patients with anxiety or phobias at ease.

Project Objectives

  • Create web design and web development that reflects City Dental Centre’s brand and mission
  • Integrate search engine optimization to push the website to the top of the search results
  • Create a social media marketing plan that increases brand awareness, engagement and new patients
  • Implement online reputation management to ensure good standing

Web Design & Web Development

The design for the City Dental website integrated the main colour of the logo – white and magenta pink. The bright colours gave the design a sense of fun and sparked trust for online visitors. Aside from visual aids like colours, one of the most important aspects was making vital information in the tabs such as treatments offered, financing options and contact information easy to be found. The website was built to be simple for newcomers to navigate, without difficult to understand terminology.

Developing the City Dental website meant making it mobile optimized for any online visitors searching it on their mobile devices, and making it as responsive as possible. The mobile optimized version makes the menu readily available, with important information on the homepage such as financial aid and promotions, and more information on sleep and sedation dentistry.

Search Engine Optimization

Integrating the latest tricks and techniques in search engine optimization helped push City Dental towards the top of the Google organic search results. This is a vital step in instilling maximized brand awareness, as well as attaining new patients.

Social Media Marketing

Social media marketing was another aspect in our marketing plan for City Dental. We created original and engaging content for the best suited, and most popular social media platforms to gain followers, post fun facts, new blog posts and keep patients updated on promotions.

As previously mentioned, we created a blog in which we shared important information, interesting facts and answered frequently asked questions. This played a role not only in our social media marketing, but acted as SEO fuel as well due to the use of regularly searched keywords.

Online Reputation Management

Reputation management was an important aspect of ensuring the City Dental brand was in good standing, had improved search results and was consistently evolving in a positive light. We did not do this by eliminating negative results or reviews, but rather, by creating a transparency that customers could trust. It is with transparency open conversation and conflict resolution that good reputation is built and trust is gained.

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