Richmond Blacktop

Client Profile

Richmond Blacktop is a contract paving company that provides professional paving services ranging from asphalt and concrete for commercial and residential needs, to snow removal and striping in Vancouver, BC and a cross the Lower Mainland.

Project Objectives

  • Design and develop a website that is responsive, functional and easy to navigate
  • Implement search engine optimization to increase clicks, sales and brand awareness
  • Manage Google AdWords account

Web Design & Web Development

By creating a bold, simple and clean design, we were able to display Richmond Blacktop’s previously completed projects on the home page for future customers to see. The most important tabs are located at the top of the page, with easy navigation and optimal functionality. The colours subtly incorporated into the website directly reflect the colours within Richmond Blacktop logo to seamlessly tie the whole design together.

Developing the website meant making it quick and responsive, and most importantly, mobile optimized. Nearly 76% of people own smartphones and with that statistic in mind, making the website mobile optimized was a no-brainer and completely vital to its functionality. It is incredibly important that even the not so tech-savvy users found the site simple and easy to navigate on mobile.

Search Engine Optimization

By implementing the most current SEO techniques into Richmond Blacktop’s website, we bumped them up in the Google organic search results. Another great contributor to act as SEO fuel was running a blog using popular keywords – this helped inform their clients about particular projects and procedures, and also provided a transparent and honest space for the company.

Google AdWords Account Management

In addition, we set up, managed and monitored their AdWords account for improved pay-per-click (PPC) online advertising. This was a tactic that helped Richmond Blacktop get the bulk of their customers, and is still one of the biggest contributor in helping them gain new clientele.

Optimizing ads was a step we took to ensure a return on investment. Things like using highly relevant keywords and ad text, using a relevant landing page and accordingly adjusting our bids were vital in increasing conversions and ROI.

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