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Shop Uniques

Client Profile

Shop Uniques is an online store for unique clothes, bags, lingerie, and fashion accessories by independent fashion designers around the world, curated by Shop Uniques. Their products are one of a kind, cannot be found in commercial stores and are selected based on the highest of craftsmanship standards.

Project Objectives

  • Create a website that makes their large selection easy to navigate

Web Design & Development

For Shop Uniques, we created a website that played on negative space. This gave plenty of resting space for the eye, making it pleasant to spend time searching for accessories and articles of clothing. By making white the dominating shade, the focus is put on the clothing rather than on the design or technology behind the website. In the end, online shopping needs to be a hassle free, glitch free experience that puts the buyer in control.

In web development, making a website responsive and mobile optimized is vital in the success and sales of a company. We optimized the Shop Uniques website for mobile so that online visitors could find what they were looking for fast and without confusion. The product selection menu comes first on the page, with promotions and a newsletter subscription option following shortly after. You can also search through the designers on Shop Uniques and browse their online magazine.

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