Branding, Public Relations, Social Media Marketing, Web Development, Web Design
- Launch project
Zeitoon Restaurant is a Persian restaurant in Vancouver offering fresh, authentic food using original recipes in a relaxed and comfortable atmosphere.
- Develop a brand that is unique and reflective of Zeitoon’s mission and vision
- Create a dynamic and responsive website
- Create a social media presence that engages and attracts new customers
- Make connections to Vancouver’s top newspapers to attract new customers
To start with, we chose to name the restaurant “zeitoon” meaning “olive” in Farsi which was incorporated into the logo in an eye-catching and dynamic way. A very important aspect of the logo was also to ensure the Farsi translation was incorporated into it seamlessly.
By developing a brand that stayed true to Zeitoon’s mission as a passionate and authentic Persian Restaurant, we created a unique experience for both online visitors, and in-house customers.
Design & Development
To accurately present Zeitoon’s extensive menu to the world online, we needed high quality images and a responsive website to display them on. This meant integrating an easy to navigate layout that loaded fast, and had simple but informative descriptions on the dishes.
A lot of the Zeitoon customers find out about the restaurant on the go through their mobile phones, so naturally, we had to make the website mobile optimized. The mobile version had to make the menu as easy to locate as finding contact information, with clear tabs on ordering online and booking a reservation.
Social Media Marketing
By integrating social media marketing into our marketing plan, we made sure there was consistently engaging and informative content on the most popular social media platforms. This attracted brand awareness, customers, website clicks and sales. Content ranges anywhere from promotions and deals, to upcoming news and events within the Persian community.
In order to attract an even larger customer base and introduce Zeitoon to more Vancouverites, we reached out to some of the biggest local newspapers and magazines to create buzz around the restaurant and its offerings. Having a piece published in The North Shore News helped create engagement with Zeitoon’s existing loyal customers, and put the restaurant in front of not only potential Persian customers, but potential customers of other cultures and ethnicities as well.
Zeitoon is about more than just Persian cuisine, it is about community, friendly customer service and a warm, comforting atmosphere.